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With product innovations that have marked the
history of lingerie, Aubade continues its traditions of
quality and refinement, producing world class
products that embody seduction and compliment the
female form. Aubade brings you seductive style and
glamour for every occasion. Each Aubade bra is cut
piece by piece, with hand finishing, and seamed
reinforcement; all at an accessible price.
LESSONS IN SEDUCTION...
The History of Aubade:
Over 100 years ago, in 1875, Aubade got its start as
a company specializing in orthopedic corsets. It took
fifty more years for Aubade's legendary combination
of style, fit and fashion to be born. As we begin a
new century, Aubade remains one of the premiere
high-fashion lingerie producers in the world.
THE AUBADE DIFFERENCE
The Aubade brand name has been built over
decades to become a legend. And a legend does
not live with a compromise. Aubade holds firm to the
tradition of fine French lingerie. All laces are Leavers
from Calais and each piece of lace is cut by hand.
Each stitch, every seam is carefully reinforced. With
an unflinching respect for hand-crafted detail, every
Aubade bra is a unique work of art.
AUBADE QUALITY
Aubade is created in France using extremely
modern, high-tech manufacturing processes.
Yet, the finest work is still done by hand.
Up to 15 different fabrics in each bra.
20 separate assembly processes in every bra.
Tiny 5mm difference between sizes.
Hand-cut laces and hand finishing.
Intensive product design and evaluation.
Consumer wear tests.
AUBADE MILESTONES
1875 - "Desperately seeking the hourglass
silhouette..." Doctor Bernard creates Bernard et Cie
in 1875 and specializes in medical corsets
1949 - Claude pasquier joins Bernard et Cie
1958 - The Aubade lingerie brand is born Pioneers
in the world of Lingerie, Aubade has widely
contributed product developments such as:
1963 - Fist use of color, matching sets and prints
sporting original motifs
1972 - Invention of the backless and strapless bra
1974 - Invention of the front-fastening (front closure) bra
1975 - Invention of suspender belt bikini brief
1976 - The first eyelet embroidery
1979 - Invention of the Tanga
1992 - Launch of the "Lessons of Seduction"
advertising campaign
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